Counting User Experiences - An introduction to numbers in UX

This course will teach you about "UX Numeracy" - the basic concepts of measuring human experiences in a product context: How to count people, how to read charts and graphs, how to build metrics - and how to use math to make estimates about large audiences or the future.

This course is for you if:

• You're a Designer, (Qualitative) UX Researcher or want to up your "quantitative" game
• You don't feel comfortable with mathematical concepts, metrics and statistics
• You wish you could absorb information from charts & graphs faster and with less effort
• You work in a data-driven environment and feel that puts you at a disadvantage
• You want to take the first step on the journey to being "data-fluent"

This course is NOT for you if:

• You already feel solid (or more) around the basics of quantitative research
• You comfortably build metrics or use quantitative tools and methods

Course overview:

1. Aggregating Experiences
   • Why do we need numbers?
   • What are the basic building blocks?
   • What do we need to watch out for?
   • Practice & Exercises
2. Reading Charts
   • What are we looking at?
   • What does it mean?
   • How do we avoid being misled?
   • Practice & Exercises

3. Metrics
   • How are metrics made?
   • What types of metrics should we know?
   • Practice & Exercises
4. Inference
   • Why is guessing part of the job?
   • How can we get better at it?
   • Practice & Exercises

About the teacher:

Ben Dressler is a Product Insights generalist with 10+ years industry experience who has worked at bleeding edge companies like Spotify and PayPal as well as various start-ups.
His skillset ranges from running 1-to-1 interviews to teaching organisations how to integrate A/B testing into their release processes. He's led some of the largest research efforts at Spotify and managed teams with interdisciplinary research professionals from design researchers to data scientists.